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Sunday, June 29, 2008

Mobile Payment systems in Malaysia: Its potentials and consumers' adoption strategies


Would you like it one day, you can without bring your wallet instead with your mobile phone?! All these and more are enabled by a new technology called mobile payment

Mobile payment is a new collection money method via a mobile device such as mobile phone, SmartPhone, Personal Digital Assistant (PDA) or other such device from the consumer. In Malaysia, there is a tremendous potential for mobile telecommunication networks to become an important electronic payment channel in the country considering that 88 percent of the Malaysian population are subscribing to mobile phone services.

Mobile payment makes consumer more convenient and safety. However, in order to attract consumer adoption, promotion and advertisement are needed. It is because consumer may not easy to accept and adopt a new payment style, and they may tend to worry about the system’s security issue.

Hence, the particular company should improve the security system for using mobile payment and promoted it to the consumer in the aim of improve their confidence of using these new technology.

As conclusion, there have potential of mobile payment in Malaysia market. Nevertheless, its take time for consumer to change their behavior from using cash payment instead of mobile payment.


Website which recommendated to get more information for Mobile Payment


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