Successful story of E-commerce-- Amazon.com

Amazon is an e-commerce company in America which is founded by Jeff Bezos in 1994，which is an e-commerce company best known as the first online retailer in the world. Jeff Bezos launched Amazon online in 1995 and built it into a $1.6 million company that sold everything started by on-line book store to power tools. The objective of Amazon is to provide a platform for the customer to find and discover anything they want to buy online. Amazon is a world wide company , it has developed separate websites throughout the world, included Canada, United Kingdom, Germany, France, China, and Japan. The company sold over 18 million products to over 22 million customers around the world; it was the 48th most recognized brand worldwide. In 1999, Bezos was named Person of the Year, by Time Magazine for the success in on-line shopping.

The factor driving behind the success of Amazon is based on varies factors. The team in Amazon is given authorities and empowered to solve problem in anyway they like. Amazon forces the developers to focus on the usefulness of the product or services rather than focus on technology advance. Amazon usually begin with a press release of what product’s features the users will see and work backwards to measure product is valuable. Simplicity is an important way to operate the large distribution system for them.

Amazon is currently operating the Internet business with its best marketing strategic in relation to the market trends and demands of its customers. It is the only website that combines altogether web books, business brands and retails on a single web-based business. Amazon expanding its e-commerce business with its wide range of book with variety of subjects and topics, they are also offering difference electronic item related to any age, all interest and all field. Since Amazon hold less inventory than the traditional stores in the market, therefore it provides a lower cost to its customer due to the causes that have a lower operating costs

Amazon achieve success in the filed of e-commerce through the effective of management and consumer identification in the market. Amazon makes its different from the other e-commerce organizations by adopting the strategy to work better and developing a strong base of selling products.Furthermore, the way to deal with the customer is efficiency and the priority providing to them such as a constantly excellent customer services focus on them, makes Amazon.com on top of all the other e-commerce companies.

In order to achieve success in their goals, they hire local employees in foreign countries as they did in Germany and U.K. this will helped them obtain the information about the local market, the demand of the people of these countries and also to promote Amazon in these foreign countries to provide them a familiar look to this e-commerce company